Tuesday, April 11, 2006

Google exploring new search technique

Google has launched a new search project with an Australian university student, designed to let people view more information per search result without having to click open every link.

Ori Allon, a doctoral student at the University of New South Wales, was recently hired by Google to continue developing his Orion search engine, according to a university representative.

"Ori is an employee of Google, but this is still a university project," the representative noted, adding that Allon works out of the company's California office.

Orion aims to take a keyword and find pages most closely related to the topic and then deliver a portion of that particular page.

"The results to the query are displayed immediately in the form of expanded text extracts, giving you the relevant information without having to go to the Web site--although you still have that option if you wish," Allon said in a previous statement about his technology.

He cited an example of the keyword phrase "American Revolution." The search would not only provide extracts with the phrase, but also additional information on topics such as American history, George Washington and the Declaration of Independence.

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