Jagger, Google Analytics, and the Future of Search & SEO

Jagger, Google Analytics, and the Future of Search & SEO

Two big things have just happened in Google-land: Jagger and Google Analytics. Together, these two events may have changed the face of search forever.

Jagger

First, let's discuss Jagger... Just like hurricanes, Google updates have names. (A Google update is a change to the way Google determines its rankings. Google makes these changes periodically, and they're universally feared because they can impact dramatically on a website's ranking.) The latest update is called Jagger, and it has search engine optimizers (SEOs) all around the world in a state of panic.

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Selecting a Quality Domain Name

Selecting a Quality Domain Name

When you're ready to launch your web site and you're trying to select a good domain name, there are many factors that need to be taken into consideration.

Select a Domain Name that Reflects Your Web Site

Above all else, your domain name should reflect what your web site is all about. For example, if your web site is about grooming a dog, you certainly wouldn't want to select a domain name like 'mybusinessname.com,' since this would have nothing to do with your web site's focus. You would want to select a domain name that tells the world what your web site is all about -- something like 'doggrooming.com.'

Select a Domain Name that Contains Your Web Site's Keywords

Another consideration of great importance are your keywords. Try to select a domain name that contains your most relevant keyword phrase because some Search Engines place relevancy on them. A keyword phrase is two or more words that best describe your web page. If your web page is focusing on grooming a dog, your best keyword phrase will be "dog grooming."

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WHEN YOUR CAR DRIVES YOU

WHEN YOUR CAR DRIVES YOU

It could find the best route, park like a dream and even wake you up if you doze off at the wheel...

IMAGINE your SUV flashing its lights at the red luxury sedan driven by the neighbourhood PYT and the sedan glares back; imagine two cars arguing with each other for a parking slot on Brigade Road; imagine your car emailing the traffic authorities on erring BMTC monsters; or your car taking the shortest route from Lavelle Road to St Marks's Road.

If you're the kind to get irritated with backseat drivers, take a deep breath. The day's not far when your car could one day tell you when you're about to screw up.

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SEO - Natural Linking Strategies

SEO - Natural Linking Strategies

Search Engine Optimization (SEO) can be the difference between a small, barely profitable or visible website and a traffïc magnet website. There are a lot of ways, both good and bad, to influence the search engines. Some search engines react to certain strategies better than others. Some even have conflicting strategies that they react to. To document all of these things would require a significant number of pages and research that goes beyond the scope of this article.

However, there are a number of things that can be documented that will work for most, if not all search engines. And let's face it; there are really only 3 that make a difference between a successful and an unsuccessful SEO strategy. They are the big three: Google, Yahoo and MSN. These three search engines in any given month are responsible for over 90% of all internet searches.

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